God’s Not Cruel™

A message. A movement. A shirt that says what your soul already knows.

What It Is

God’s Not Cruel™ is an apparel line created to carry a truth that too many people forget — or never heard in the first place.

It started as a personal conviction. Then became a quiet statement. Now it’s a movement: wearable hope for those who’ve been through hell and still dare to believe.

These aren’t just shirts. They’re reminders — for you, and for the world around you — that grace still finds people. Even here.

Why It Exists

Because life hurts.

Because religion fails people.

Because faith gets complicated.

And still — God’s not cruel™.

This isn’t about preaching. It’s about presence.

A simple line on a shirt that sometimes speaks louder than a sermon. For the person wearing it. Or the one walking by.

Woven into God’s Not Cruel™ Origin Stories

The phrase “God’s not cruel™” didn’t come from comfort.

It came from fire. From grief. From walking through loss and not losing yourself.

That same heartbeat flows through God’s Not Cruel™ Origin Stories — a companion documentary series that shares real people’s journeys of survival, loss, faith, and quiet redemption. The stories behind the shirts. The voices behind the message.

When you wear it, you’re not just making a statement.

You’re carrying someone’s truth. Maybe even your own.

What We Offer

• Premium T-shirts in limited runs

• Clean, bold design

• Soft, long-wear fabric for everyday life

• Coming soon: hoodies*, hats, and story-linked drops

Who It’s For

• The ones who almost gave up, but didn’t

• The ones who walked away but kept listening

• The quiet believers, the loud grievers, the still-healing

• Anyone who’s ever whispered, “Please don’t be cruel,” and felt something answer back

Why Wear It?

Because someone might need to see it at the gas station, the store, or in your reflection.

Because sometimes, the reminder isn’t for them — it’s for you.

Because the world is loud with cruelty… and we need something louder.

And One More Thing

God’s Not Cruel™… But He’s Funny Though.

The timing, the irony, the way things unfold?

Yeah. He’s got jokes.

Not the mean kind — the kind that reminds you He’s still in it with you.

Even in the mess.

Especially there.

God’s Not Cruel™ — a Lyrae Group brand

Rooted in lived experience.

Carried in conversation.

Woven into God’s Not Cruel™ Origin Stories.

Limited Release Scheduled For

Late Summer/Fall 2025 ”*Hoodies only available through reward tiers currently on Kickstarter.”