God’s Not Cruel™

Hoodies

This fall, it starts with hoodies. Heavyweight, built to last, carrying a truth that cuts through the noise: God’s Not Cruel™.

Why It Matters

These aren’t just clothes. They’re a reminder of who God really is — good, faithful, never cruel. When you wear it, you carry that truth for yourself and for the people who see it.

The Story Behind It

This isn’t just a brand. It’s personal. Watch the video below to see how it began — and why God’s Not Cruel™ is more than apparel.

God’s Not Cruel™ Origin Story

A young man wearing a blue hoodie with the text "God's Not Cruel But.." printed on the front.
Blue hoodie with white printed text on the back reading "HE'S FUNNY THOUGH AND MAN.. I DO LOVE A GOOD COMEDIAN"
A smiling young man wearing a black hoodie with the phrase 'God's Not Cruel But...' printed on it.
Person wearing a black hoodie with white text on the back that says, 'He's funny though and man... I do love a good comedian.'
A woman with blonde hair tied up, wearing a black t-shirt with the words 'GOD'S NOT CRUEL BUT...' in white letters, standing against a plain background.
Back of a woman with blonde hair in a bun, wearing a black T-shirt with white text that reads 'HE'S FUNNY THOUGH AND MAN... I DO LOVE A GOOD COMEDIAN'.
“The Lord is my shepherd, I have all that I need. He lets me rest in green meadows; he leads me beside peaceful streams. He renews my strength, he guides me along the right paths, bringing honor to his name. Even when I walk in the darkest valley, I will not be afraid, for you are close beside me. Your rod and your staff protect and comfort me. You prepare a feast for me in the presence of my enemies. You honor me by anointing my head with oil. My cup overflows with blessings. Surely your goodness and unfailing love will pursue me all the days of my life, and I will live in the house of the Lord forever.”
— PSALM 23 "NLT"